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The Selling Process

The Selling Process can be a complex and confusing to anyone who has no experience and since the objective is to maximize your profit, it is important to work with a professional realtor to help you through the process. Selling your home is a huge financial step in your life, and if you make an error it can cost you a lot of money. That is why it is highly recommend that you work with the help of a seller's agent who will make the process easy and worry free. It takes years of experience and a well oiled process to sell a home, an experienced realtor who understands the steps to sell a home will be a great help.

The very first step and most important step in selling a home is determining the asking price, how much you wish to place the home on the market for. There are many factors that determine price, like the location of the home, the condition the home is in, what amenities the home has, and the state of the housing market in your area. If you are ready to sell your home and wish to get expert advise from the beginning to the end of the sales process, give Osnat Levy a call today. 

Osnat Levy's Process is Comprehensive

Pricing Strategy: – I provide you with a study of market conditions and recently sold comparable properties to arrive at a competitive asking price that will attract the most buyers to your property.  In the current real estate market, a property must be appropriately and competitively priced from the very beginning.

Staging: – I hire a professional home stager to provide complimentary room-by-room staging advice. The stager consults with you about the different staging approaches and simple changes you could make that will make your home look more attractive.

Floor Plan: – I hire a professional to draw up a floor plan of your property showing the layout and dimensions of each room.  This floor plan is incorporated into the Multiple Listing Service (“MLS”) with your property listing, photographs and a virtual tour.

Professional Photographs: – I hire a professional photographer to take photographs of your property.  These professional photographs will better capture the true essence of your home and are usually completed after the staging process.

Property Brochure: – I will prepare a beautiful brochure for your house to provide to prospective buyers that includes: property information, pictures, the floor plan, room by room descriptions including any special features of the house and appropriate disclosures.

Virtual Tour: – I utilize the technology of a “virtual tour” on your internet listing. This virtual tour will be incorporated into the listing in MLS, and other sites with your property information.

Property Listing Description: - We work with you as a team to create a property description promoting the highlights of your home and incorporating them into the listing description to ensure maximum interest. A good property description gives your listing a clear, accurate and detailed representation of the features of your property.

Multiple Listing Service (“MLS”) Listing: – after the staging process is completed and we have all the materials ready, I list your property in the Multiple Listing Service (“MLS”) with the detailed property description, professional photographs, a virtual tour, and a floor plan. This now exposes your property to tens of thousands of agents and buyers.

Internet Advertising: – I market your property through a variety of internet advertising sites, including:,, MLS,, and 75 other sites.

Open houses – I hold public open houses as well as broker open houses.

Communication: – I maintain open and frequent communications with you, providing you with weekly feedback on: open house activity, buyer visit activity, buyer and agent feedback on the property. In addition I will keep you updated about the real estate and mortgage market and recommendations about your pricing strategy.

Referral Resource Guide: – I provide you with referrals to various resources you may need during the process of selling your home (i.e. real estate attorneys, contractors, movers etc.)

Negotiation of an offer: – Once offer has been received I qualify the buyers and consult you about strategy to achieve your goals of price and terms.

Creative Financing: – I provide you with ideas for creative financing opportunities.  Some of these include buying down the interest rate for a buyer, paying the buyer’s closing costs, locking into a favorable rate for any prospective buyer, etc.